For every channel marketing leader, there comes a moment of truth. This moment – whether it is in front of your chief executive officer, head of channels or senior sales counterpart – will be defined by the answer to one simple question: What benefit has your function brought to the organization? Will you be able to answer clearly and concisely? This brief shares the five metrics that you simply must be armed with the next time you find yourself on the channel demand firing line.
Download this Research Brief to learn:
- To identify and define the metrics that should be reported to senior management with regularity
- Sample Channel Demand Waterfall
- How five fairly straightforward metrics can make a strong argument for additional program dollars; identify gaps in communications with partner sales; understand their impact to the organization’s channel pipeline and revenue, and build a series of processes that makes the entire set of activities around demand creation in the channel much more systematic.
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