B-to-b partner account managers must acquire a range of skills, which should be adapted to the types of partners they work with (e.g. reseller, distributor, OEM, alliance, referral). This brief describes nine key topic areas that should be used to adapt training content to the unique requirements of a supplier organization’s partner account managers, and outline specific elements within each area.
Download this Research Brief to learn:
- What combination of internal and external knowledge you need to effectively recruit new partners and drive channel sales productivity
- How to develop a curriculum that develops the skills they’ll need to optimize partner relationships
- How to adopt a data-driven approach that ensures partner account managers know how to work with various partner types
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