You may guide your salespeople on how to sell your products, tell them how to use your marketing assets, how to treat leads, personalize marketing assets for them, etc. but they may still not be able to maximize sales.
You need to offer your salespeople tools and assets that will make their job easier and help them sell faster. But, you also need to make sure those tools and assets are being put to the right use, at the right time. Do you really have the time to focus intensely on each salesperson? Can you guide them and offer them timely support and answer any questions that they may have about your products/services or marketing strategies, assets, and campaigns? Most likely, NO. This is where sales enablement can help.
Sales enablement brings the various key elements such as lead visibility, guided sales process, sales onboarding & training process and alignment of marketing function with sales, etc. to your salespeople by making them an integral part of your sales process.
Stop by and see us at the SiriusDecisions Summit 2019 to learn more about how Mindmatrix helps enable your direct and indirect sales channels by bringing PRM, channel marketing, sales enablement, asset management & marketing automation all on one platform.
