Complimentary Access! SiriusDecisions Sales Enablement Research Brief: Sales Intelligence: The Benefits of Win/Loss Analysis

Like scoreboards, sales dashboards and commission statements tally results in the form of revenue while offering little or no insight into business wins and losses. Only when a continuous win/loss analysis process is created and executed will sales and marketing leaders understand the whys of their outcomes and be able to make adjustments as a result. This brief looks at the benefits of win/loss analysis, highlights best practice processes connected to the task and provides recommendations to ensure your analysis helps drive incremental future wins.

Download this Research Brief to learn how:

  1. Win/loss analysis can provide invaluable buyer perspectives on selling success and failure
  2. To ensure your win/loss projects are not a waste of time
  3. You can ensure your win/loss analysis is unbiased

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