Suppliers often lack reliable information about where their offers land once they are released into the channel. For products that require physical distribution, this data is necessary for everything from supplier revenue recognition to crediting field compensation and, ultimately, paying partner benefits. Without trusted information, suppliers err on the side of overpaying their own sales reps and their partners. They also lose their line of sight into the customer base if visibility ends with the channel. This brief explains how channel data management can be used to improve channel performance.
Download this Research Brief to learn:
- How to demonstrate measurable results from investments in channel resources and programs
- How to improve sales-out reporting and increase the accuracy of data used to measure and pay supplier sales compensation and partner incentives
- How to develop a comprehensive channel data strategy can provide additional visibility into partner capability and performance
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