SiriusDecisions Sales Enablement Research Brief: Sales Training: The Coaching- Measurement Connection

Sales training organizations are challenged when trying to measure the impact of specific choices on behavior change, just like a weight scale can’t tell you how much you have benefitted from skipping the fries and how much was due to a new walking program. This brief describes how coupling training investment with coaching and measurement helps to enhance its overall impact.

Download this Research Brief to learn:

  1. The 3 core areas to focus on your sales initiatives to be successful
  2. How to translate training effects into actions
  3. How to bridge the gap for reps between on-the-job realities and those skills and processes taught in formal training sessions

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