When it comes to lead nurturing efforts, B-to-B marketers don’t have the luxury of letting their efforts sort themselves out. They must quickly build flows that feed incremental numbers of qualified leads to sales. This brief discusses the general factors that must be taken into consideration when designing nurture flows, then examine how these factors play out in reconstituted nurturing, one of three categories organizations must use to take better care of prospects within the demand waterfall.
Download this Research Brief to learn:
- The four key factors that must be taken into account when creating any type of nurture flow
- How to reinvigorate “dead” opportunities over a concentrated period of time
- The role of a CRM system in a reconstituted approach
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