Webinars are a great way to attract leads. SiriusDecisions research shows that webinars continue to be the highest-rated human touchpoint throughout the buyer’s journey. This research brief by SiriusDecions identifies webinars as a critical component of any demand marketer’s toolkit. Marketers can use webinar technology as an engagement tool. for prospect and customer marketing programs and communications activities. Download this SiriusDecisions research brief for more information
Mindmatrix makes your webinars drive even greater lead generation. When your corporate marketing team conducts a webinar, how do you tell your prospects about it? Does the email invitation go out from your corporate marketing team? Or perhaps your salespeople or channel partners forward your emails to their leads. What if you could promote your webinars at local, channel partner levels? Mindmatrix’s webinar syndication tool makes this a reality.
With Mindmatrix, you can build powerful landing pages and email campaigns promoting your webinars, customize them for your channel partners/sales teams and send them to your prospects on behalf of your channel partners and salespeople.
Mindmatrix takes care of the leads upon registration by automatically routing them to the right channel partner/salespeople based on predefined rules. Mindmatrix also synchronizes your contacts between the two platforms in real-time, so they can target the webinar registrants in other marketing/sales campaigns without having to import their contact information from the webinar platform.
