One of the key challenges faced by vendors and channel partners alike is lack of visibility. Lack of visibility affects channel performance and vendor-partner relationships negatively.
With visibility playing a key role in channel partner marketing success from both the partner and vendor perspective, what vendors and channel partners need today are tools that can give them complete transparency across the channel and sales spectrum.
Tune in to “Coffee With Katie,” to catch Katie Rodgers, Director of Marketing, Mindmatrix, as she talks about the importance of visibility to channel partner marketing success.
