Last week we discussed how, having a single platform for channel sales, PRM and marketing enablement can help vendors succeed in the highly competitive multi-vendor environment by offering them clearer channel partner visibility, the ability to build more thorough, repeatable channel sales process and also by resolving messaging conflicts. This week we talk about how vendors can improve partner engagement and adoption with the “One Platform” approach.
Improving partner engagement with one platform
Having one platform also helps improve partner engagement by making it easy for partners to do business. One of the most effective ways to boost partner interaction and engagement with a brand is to make that brand the easiest to sell. In a multi-vendor environment, this is the key differentiator. Deploying ‘One platform’ brings all the processes, strategies, content and tools needed to sell the product/service together in one place. For example, partners don’t have to jump from a CRM to a partner portal to an email marketing platform to a social media marketing plug-in–it is all there in one place.
Improved partner adoption rates
Vendors often find that despite their heavy investment in partner enablement and marketing tools, they are not utilized to the fullest by their channel partners. The one platform approach offers a solution to this challenge by integrating all the partner enablement tools into the partner environment. It helps the vendors bring the tools to the partners, instead of the partners having to seek them out. This works wonders for partner adoption rates.
Lower the vendor’s total cost of ownership
Using one platform that meets multiple needs cuts the cost of ownership drastically. Having a single platform for marketing, sales, operations and customer management can reduce ownership costs by 16x.
One platform simplifies the otherwise complex tools and strategies that form a part of the vendor-partner relationship while offering significant cost savings and efficiency to the vendor.
