In an overcrowded channel where small and midsized business (SMB) suppliers compete to gain the mindshare of smaller partners busy chasing after deals, the tactics used to catch bluefish are similar to the low-touch, high-volume approaches required to attract attention. This brief uses the first two phases of SiriusDecisions campaign readiness model – planning and development – to pinpoint how suppliers should develop marketing campaigns using SMB channel partners.
Download this Research Brief to learn:
- Why you need to retool their solutions for small and midsized businesses (SMBs), where they detect new opportunities for growth
- The basics of a successful SMB channel marketing campaigns
- How to set plans to identify relative targets, and develop messaging and content that supports partners to create demand
[ninja_form id=27]
