Based on SiriusDecisions framework for developing a new OEM partnership – or revitalizing an existing one – built on three pillars: operations, marketing and sales. This brief breaks down the sales component into four focus areas, explain why they are critical and who is
responsible for their oversight, and share best practices for each.
Download this Research Brief to learn:
- Why original equipment manufacturer relationships often fail to meet expectations
- Determine what program and personnel resources will be required to drive sales, and commit to them before moving forward
- How preparing sales teams with the product and market knowledge they will need to be successful is critical
[ninja_form id=18]
