2020 is almost here and in our blog this week, we discuss 3 things you can do to rev up your PRM program in the new year.
- Visibility: The key to successful partner relationship management is visibility. For your PRM program to work, you need full visibility of your partners. You need to be tuned in on their activities. How engaged are they with your brand? How often are they using the certification and training modules that you created? What kind of marketing and sales campaigns are they engaging in for your products? Complete partner visibility is really the first step to a successful PRM program.
- Measure partner engagement: Once you have 100% visibility of your partners, their engagement with your brand and customers, the next step is to measure it. You cannot fix what you can’t measure. Measuring partner engagement will help you identify the gaps in your PRM program and work towards filling those.
- Provide your partners with real-time information about their leads: The ultimate goal of a PRM program is to create a mutually satisfying relationship between the vendor and the partner. It entails helping partners sell more and generate more revenue. One way to do this is by providing channel partners with a clear view of their leads. Vendors can help channel partners sell better by providing them with a 360-degree view of their leads, in real-time. 100% lead visibility helps channel partners approach the leads at the right time, in the right manner thereby making it easier to close.
So, are you ready to supercharge your PRM program and get your channel tuned and ready to take off in 2020?
