Mindmatrix has powerful local marketing automation capabilities that help channel partners
- Engage in effective marketing campaigns, consistently at the local level
- Build their local brand
- Position themselves as thought-leaders in the local market
Channel partners are too busy working in their business, with their clients, to focus on local brand and business development. Mindmatrix helps them do all that and more without diluting the corporate brand and messaging.
Mindmatrix makes local marketing automation possible through the following modules-
Asset co-branding
- Powerful asset co-branding capabilities to help channel partners leverage your corporate brand and also build their local brand
- Create everything your channel partners need from your corporate offices and automatically customize those assets to reflect your partners’ local branding
- Customize email campaigns, landing pages, advertising campaigns, and sales materials automatically
Content Syndication
- Content syndication of sales and marketing assets to third-party sites and partner portals for use at the local level
- Run campaigns and send out emails for local channels “on-behalf-of” functionality
- Leverage the capabilities of your internal marketing team while driving leads for your channel partners locally
Personalized Asset Generation
- Personalize every bit of your marketing/sales communication on the basis of seller attributes, buyer attributes, or buyer behavior
- Sales presentations (PPTs), emails, sales brochures, print materials, and even web collateral like landing pages and websites can be personalized for maximum impact
Templatized asset generation
- Template-driven approach to sales and marketing material creation ensures greater consistency and accuracy
- Marketing creates templates and sets permissions with respect to editable/non-editable data
- Sales can create their own, personalized versions of the asset using the base template from marketing
- Ensures branding and messaging consistency
Social Media Automation
- Powerful social media automation tools to help you run corporate and partner-level social media campaigns consistently
- Automated social media drips to keep your social media efforts consistent
- Get access to social lead generation and prospecting tools that help you connect with quality leads easily
- Supports Facebook, Twitter, and LinkedIn
Email automation
- Create and send or schedule powerful, personalized email campaigns using pre-approved email templates
- Ability to send and track emails from your phone
- Get alerts and notifications when someone opens or clicks on a link in your email
- Access detailed reports on how your email campaigns fared
