Ensure your sales and marketing teams have access to the most recent version of the sales and marketing materials
It is all too common for salespeople and channel partners to be using outdated or incorrect versions of sales and marketing materials, thus diluting the corporate brand and messaging. Not to mention creating legal problems. Mindmatrix resolves this challenge with its asset approval and expiration feature.
Mindmatrix provides content creation/approval workflows with options to review and approve content. Whenever an asset is created, you can program the system to prevent unauthorized use of the asset. When the asset approval option is turned on for an asset, your salespeople or channel partners won’t be able to use that asset until they get approval from the administrator. This prevents unauthorized or incorrect usage of assets.
Similarly, if there is a time-bound asset, you can make the asset unavailable beyond a set date by specifying an expiration date or a validity period for the asset. Use this feature to ensure you don’t send out tradeshow invitations or discount coupons that are past their dates. Also, when a new version of an asset is released, you can set a date for the older version so it is no longer accessible. Mindmatrix automatically archives the expired content to be only visible to the administrators. The notifications can be configured for content owners, sellers, and marketers when the content is going to expire or if some other action is needed. The sellers can upload their own content only if allowed.
Apart from version management and asset expiration mechanism, Mindmatrix allows you to share assets with various partner tiers or sales teams based on different asset parameters such as activities performed, for the assets, usage, date of asset creation/update, tags, effectiveness, and sales influence. This virtually eliminates any chances of wrong or outdated assets being shared with prospects.
Visit www.mindmatrix.net to learn more
