Mindmatrix’s lead and opportunity scoring functionality develops a reasoned, relevant process for scoring leads and rank them based on various well-defined parameters such as lead behavior, lead characteristics, and other custom conditions.
The Mindmatrix platform assigns scores to leads and opportunities based on their attributes and interactions with your sales and marketing materials. In simple terms for every click, open, or download the leads are assigned a certain number of points. With Mindmatrix, you get access to real-time, dynamic lead scores from prospect interactions across all avenues such as social media, blogs, websites, landing pages, emails, customer care centers, and more.
The lead score helps in classifying the leads as a hot, medium, or cold based on their engagement levels, helping you focus on leads who are more likely to close while channeling the others to a lead nurturing program within the Mindmatrix platform.
Gauge the interest level of your leads better with our lead scoring tools and refine your marketing and sales strategy accordingly. Decide which leads need to be pursued aggressively, which ones need to be cultivated and which ones are to be classified as cold. Mindmatrix’s lead scoring module is fully customizable, allowing you to create scoring criteria that are right for your industry.
