Mindmatrix offers sales and marketing support at every step of the lead-to-revenue journey. Right from lead generation using tools such as landing pages, forms, to scoring them to understand their status to nurture the leads till they are sales-ready and closed, Mindmatrix covers every element. It also offers complete visibility throughout the lead-to-revenue journey quantifying lead engagement and providing detailed lead reports. Here’s a quick overview of how Mindmatrix supports the lead-to-revenue journey and even shortens it by facilitating faster lead closure.
- Lead generation
- Powerful lead generation tools including landing pages, lead-capturing forms, email, print, web, social media marketing tools, and more!
- Engage in multi-channel marketing lead generation campaigns effectively and enable your partners to do the same
- Lead management
- Manage your leads effectively across the sales funnel
- Better lead management through automated lead scoring, lead nurturing, lead segmentation, and lead routing
- Smart lead segmentation and routing capabilities
- Lead scoring
- Offers an objective, relevant process for scoring leads and opportunities, ranking them based on various predefined parameters such as lead behavior, lead characteristics, and other custom conditions
- Get access to real-time, dynamic lead scores from prospect interactions across all avenues such as social media, blogs, websites, landing pages, emails, customer care centers, and more
- Gauge the interest level of your prospects and refine your marketing and sales strategy accordingly
- Focus on the leads most likely to yield optimum revenues
- Fully customizable, allowing you to create a scoring model that fits your industry.
- Lead nurturing
- Effective lead nurturing programs that help you stay in touch with leads through every stage of the sales funnel
- Keep your brand on top of mind of prospects
- Automatically analyzes lead behavior, recognizes the interest and engagement level of each prospect, and then puts them in personalized lead nurturing programs to effectively drive the leads from cold to warm and finally, hot
- Nurturing leads with Mindmatrix is an easy and visual experience
- Corporate marketing can create the nurturing drips in 3 simple steps and run the lead nurturing campaigns on behalf of partners
- 360-Degree lead view
- Get 100% visibility into the buyer’s journey
- Track lead behavior across various touchpoints including landing pages, social media, websites, etc.
- Know exactly what your prospects are doing—which sales email was opened, which link was clicked, and what whitepaper was downloaded
- Partners can use insight into lead activity and approach their leads better and sell faster
- Lead reporting: In-depth lead reporting with a 360-degree lead view that helps you
- Focus on quality leads by accessing vital lead-related data, such as lead source and lead footprints
- Personalize your approach toward prospects and refine your marketing and sales strategy
- Sell more effectively by gaining in-depth insight into prospect data through lead-based reports
- Track and evaluate lead responses to any sales and marketing campaign or tactics and alter your efforts as needed
- Playbooks to assist salespeople and partners through the buyer’s journey
- “What to say to prospects, when to say it and how to say it?” Answered!
- Playbooks are flexible and dynamic, allowing users to add any marketing or sales asset to it including PDFs, presentations, web assets, videos or infographics, and lead nurturing emails,, to name a few.
- Automatically map the sales and marketing assets to relevant stages of the buyer’s journey
- Provide your channel partners with the right assets for each stage of the sales cycle
- Asset recommendations and mapping throughout the buyer’s journey for sales and channel partners to use the right assets
- Mindmatrix’s asset recommendation engine suggests the best asset—the one that is most relevant and thus most effective, based on factors such as the position of the buyer in the sales cycle, buyer behavior, buyer attributes, and the opportunity
- Whether it is for a cold call or an introductory email, the right asset is served up for your salespeople.
- CPQ engine
- Easy guided selling and proposal generation with CPQ engine
- Compatibility engine based on user selection
- Quote editor with the ability to lock key areas
- Supports different pricing and discount models
- Built-in approval mechanism for discounts and pricing
- Proposal generation
- Proposal generation need not be a time-consuming task for your salespeople anymore!
- With Mindmatrix, your salespeople can generate complete customized proposals, all in a few clicks, AND get alerts and notifications upon their prospect’s response to them
- Detailed reporting and analytics that help you identify the cost of the lead-to-revenue journey
