Complimentary Access! SiriusDecisions Channel Sales Strategies Research Brief: Managing and Measuring Partner Engagement

Suppliers that don’t continually engage with their partners are likely to see a deterioration in key relationships over time. This brief introduces a framework for tracking indicators of engagement that aligns with the phases of a developing channel partnership.

Download this Research Brief to learn:

  1. How to manage and measure engagement in different ways as the supplier/partner relationship matures
  2. How to gauge the health of each partner relationship and (in aggregate) the entire channel
  3. The three key areas that when combined best indicate partner engagement

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