Complimentary access! SiriusDecisions Channel Marketing Strategies Research Brief: Improving Visibility in the Channel

Organizations make excuses all the time for why they can’t get a clear line
of sight into partner activities. Scratch the surface and you will see two key reasons for it. In our blog this week, we describe the two contributors to poor channel visibility and discuss what can be done to mitigate each, then provide three principles that should guide the creation of channel programs.

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