Questions that start with the “five Ws and one H” (who, what, where, when, why, and how) constitute a reliable method for getting the complete story on a topic. This set of questions are also a useful guide for developing a marketing enablement plan – a key deliverable when establishing a formalized marketing enablement program.
In this blog, we offer a SiriusDecisions Research Brief that define the six components of a marketing enablement plan and explain how to create a roadmap for successful program execution and effective learning curriculum development.
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