B-to-B suppliers that choose to implement channel marketing concierge services to improve partner demand creation efforts and channel marketing ROI should assess available operating models and select the most effective approach.
Mindmatrix has teamed up with SiriusDecisions to discuss the new role partner marketing has to play to help channel partners see success in this new buyer’s journey.
Sign up for the Mindmatrix-SiriusDecisions webinar.
The channel marketing strategies research brief defines three channel marketing concierge service models and explains how to determine which model fits best on the basis of a supplier’s level of partner marketing support and channel marketing resources.
Download this Research Brief to learn:
- How channel marketing concierge models help channel partners enhance demand creation efforts
- Three operating models that suppliers seeking to deploy channel marketing concierge services should assess
- How to include channel marketing concierge services in partner marketing enablement, training/certification and onboarding processes
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