When selecting a channel marketing and management (CMM) platform, b-to-b channel marketing and sales leaders must ask many kinds of questions to gain a complete understanding of the benefits and disadvantages each vendor offers. By doing so, they can assess each CMM vendor’s levels of capability in order to reveal the relative benefits and disadvantages of its solution.
In our blog this week, we share a SiriusDecision Research Brief that defines 10 sets of differentiation criteria and their associated considerations and questions to ask vendors during CMM solution evaluation.
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