The traditional “Partner Portal” model has become increasingly ineffective. For years, the industry standard…

Partner marketing programs fail primarily because of Administrative Ghosting a state of friction-induced silence…

For decades, organizations relied on partner relationship management (PRM) systems and traditional channel frameworks…

What is value selling? Value selling is a sales technique that relies on conveying…

The buyer’s journey has changed so drastically over the years that sellers hardly have…

A comprehensive view of prospect/customer data is critical for effective marketing and sales.  Only…

Sun Tzu once said, “If you know yourself and you know your enemy, you…

Mindmatrix follows a template-based approach to asset creation which supports the creation of personalized…

Send emails using your browser or Outlook and still have the results tracked as Mindmatrix…

Mindmatrix is equipped with iPhone and Android apps that help you stay connected with…

Enabling your salespeople and channel partners in the truest sense entails answering the three…

Within b-to-b sales organizations, sales enablement plays a critical role in preparing new salespeople for…