The success of the channel-based sales model depends a lot on the relationship between…

Last week we discussed how, having a single platform for channel sales, PRM and…

Channel enablement has various facets to it. These include Partner Relationship Management (PRM), Partner…

In today’s highly competitive environment, understanding the different partner types and channel models is…

Recruiting new partners is not easy. You need someone whose enthusiasm for your brand…

According to the Partner Engagement thought leader Larry Walsh, one of the biggest challenges…

For partner programs to really work, they need to be  Partner-friendly, meaning not asking…

A recent poll that Mindmatrix conducted during a webinar revealed that the single biggest…

Did you know that recruitment of new partners is only 30% of the job,…

Engaging and maintaining your partners in today’s topsy-turvy market is critical. Add to that…

Expert sales reps know how to adapt their selling approach to each type of…

One of the key areas vendors struggle with often, is visibility into partner activities….