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Channel Marketing

Social media in b-to-b channels is also experiencing a similar transformation from tactic to…

Channel Marketing

B-to-b suppliers often struggle to determine whether their partners’ marketing efforts have hit the mark. A…

Channel Marketing

Trusted advisors provide b-to-b buyers with advice on trends, business issues, solutions, and vendors….

Channel Marketing

B-to-b suppliers that want to improve channel partner skills often act like forgetful chefs,…

Channel Marketing

When suppliers attempt to satisfy their channel partners’ content needs by blindly recycling content originally…

Channel Marketing

Mindmatrix has powerful local marketing automation capabilities that help channel partners Engage in effective…

Channel Marketing

With Mindmatrix, you can engage in multi-channel marketing lead generation campaigns effectively and enable…

Channel Marketing

Mindmatrix’s lead and opportunity scoring functionality develops a reasoned, relevant process for scoring leads…

Channel Marketing

Questions that start with the “five Ws and one H” (who, what, where, when,…

Channel Marketing

Partner relationship management (PRM) systems are purpose-built to support the complex processes and procedures…

Channel Marketing

When selecting a channel marketing and management (CMM) platform, b-to-b channel marketing and sales leaders…

Channel Marketing

A concierge service is often provided to residents of an apartment building or guests…