Author: Sarah Kaur
Artificial intelligence or AI, is now a key element in partner marketing strategies. AI…
Measuring the performance of your partner marketing initiatives helps you understand where the gaps lie in…
Are you pumping thousands of dollars into your partner program, but dissatisfied with the…
If you are a channel manager or a business owner, chances are you’ve sat…
In the world of vendor-partner relationships, it’s crucial to recognize that different partner personas…
What is ABM? At its core, ABM is a targeted strategy that flips the…
As the moderns sales ecosystem evolves and partner ecosystems continue to expand vertically and…
While traditional PRM software has been instrumental in managing partner relationships,next-gen PRM software platforms…
Next-gen PRM software platforms support solution-based selling. Solution-based selling is a customer-centric approach to…
The Mindmatrix Sales Ecosystem Maturity Continuum Understanding the evolution of sales ecosystems and knowing…
Mindmatrix will also be launching its Next-Gen PRM Software Selection Guide at the Event …
In the B2B space, sales ecosystems have undergone a significant transformation over the years….