As artificial intelligence and automation take center stage, there’s a profound truth that is…

Influencer marketing has become a powerful partner marketing strategy allowing businesses to connect with…

The role of AI in helping partners choose the right messaging Next-gen partner marketing…

Artificial intelligence or AI, is now a key element in partner marketing strategies. AI…

Measuring the performance of your partner marketing initiatives helps you understand where the gaps lie in…

Are you pumping thousands of dollars into your partner program, but dissatisfied with the…

If you are a channel manager or a business owner, chances are you’ve sat…

In the world of vendor-partner relationships, it’s crucial to recognize that different partner personas…

What is ABM? At its core, ABM is a targeted strategy that flips the…

As the moderns sales ecosystem evolves and partner ecosystems continue to expand vertically and…

While traditional PRM software has been instrumental in managing partner relationships,next-gen PRM software platforms…

Next-gen PRM software platforms support solution-based selling. Solution-based selling is a customer-centric approach to…