Today’s competitive business environment is making profit margins slimmer than ever. Channel conflicts can strain your channel relationships and cost you valued channel partners. If you want your channel partners to work enthusiastically for you, you need to prove that you care enough to protect their interests and revenue. Your lead registration process, MDF allocation and disbursal process, etc., work to convey the message to them.
One way to avoid channel conflicts is by making sure your partner portal allows deal registrations. These allow you to control the flow of leads to your channel partners. Since every lead has to be approved by you, the chances of two channel partners pursuing the same lead drops to zero, eliminating channel conflicts. Similarly, by making it easy for your channel partners to apply for and procure MDF you are putting them on the path to success sooner. You are sending the message that you want them to succeed and are willing to offer all the support you can to see them achieve their goals.
