As a vendor, you need to offer your partners, tools and assets that will make their job easier and help them sell faster. But, you also need to make sure those tools and assets are being put to the right use, at the right time. Do you really have the time, as a vendor, to focus that intensely on each channel partner? Can you guide them and offer them timely support and answer any questions that they may have about your products/services or marketing strategies, assets and campaigns? Most likely, NO. This is where channel marketing concierge services help.
Channel marketing concierge services work to offer channel partners all the marketing support they need to push your brand and sell more. They play a key role in keeping your partners in-tune with your offerings, brand, and marketing messaging and can
- Help drive significant ROI from your investment in channel marketing programs and
tools - Strengthen vendor-partner relationships by ensuring channel partners get timely support in selling vendor products/services
- Ensure channel partners actually use the channel marketing resources and tools made available to them
- Improve overall partner performance by helping them sell more
- Ensure vendor brand and messaging stays true at every level
- Allow vendors to scale up their channel model and support a stable of channel partners efficiently without overloading their corporate marketing teams
You can learn more by watching this Mindmatrix-SiriusDecisions webinar recording. We have Angela Leech, Research Director-SiriusDecisions discussing
- The most effective means for delivering channel marketing programs that achieve the highest adoption rates and ROI
- The 5 elements of an effective channel marketing concierge model
- Tell you how to prepare for successful channel marketing enablement through marketing concierge services
- How you can drive better adoption, engagement and channel marketing performance with channel marketing concierge services
