Your salespeople get commission, invitations to company dinners, events, etc. What about your channel partners? Don’t forget to motivate your channel partners. They are a part of your sales network just like the direct sales team. Have a value adding partner program in place to motivate your channel partners to sell.
Partner Reward Program
Tip: Make sure you market your channel rewards program. The value your channel partners will derive from it should be clearly communicated to them. Offer something that they will value and ensure that the goals are not so high that it seems nearly impossible. You want to push your channel partners to aim higher, but not set the goals so high that they give up trying altogether.
Once you have a great partner program in place, make sure you fine-tune it every now and then to suit your partner base. A stagnant partner program will soon stop generating results. Evolve your channel partner program to suit your partner base and the end market so it is a win-win situation for you and your channel partners.
