Last week we spoke about how Channel Marketing Concierge Services can make your partner program more effective. In the following weeks, we will discuss the various Channel Marketing Concierge Services that you can offer to make your channel partner’s lives easier.
Partner marketing assessments
Your channel partners may not have the skills or the in-depth knowledge to understand where they stand in terms of marketing your brand and what they need to do to sell more or faster; and you are too busy to work with each channel partner and figure out their strengths and weaknesses at the individual level. As a part of channel marketing concierge, you could provide your channel partners access to partner marketing assessments and similar marketing consulting services. Through partner marketing assessments, a channel marketing consultant can work closely with your channel partners, understanding their challenges and helping overcome them. Partner marketing assessment can even help you, as a vendor, to identify the gaps in your channel marketing and sales strategies. For example, if all your partner marketing assessments point to to a particular area where your channel partners are failing, you may have to address it specifically in your partner training programs. It may also point to something deeper, such as a need to look for a specific skill-set at the time of partner recruitment itself.
Demand-creation program support
As discussed before, your channel partners will gravitate towards whichever vendor’s product sells the easiest. If you want your brand to become your channel partner’s favorite, you need to ensure it is popular–help them generate demand for your product or service. Demand-creation program support involves offering your channel partners ready-to-use marketing and sales programs or even running the program on their behalf and then routing the relevant leads to them.
Stop by next week as we cover other Channel Marketing Concierge Services for you.
