B-to-b channel leaders, whether they oversee large multi-tier reseller programs or alliance partner programs, should use standard program metrics to track their progress and detect signs of upcoming opportunities or trouble. This brief describes metrics that can help channel leaders monitor and manage the success of six channel program areas.
Download this Research Brief to learn:
- Key six channel program areas
- The interrelationships between metrics across these areas
- How to examine both leading and lagging indicators for an accurate view of overall effectiveness
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