When b-to-b suppliers fail to effectively engage and collaborate with large service provider partners, these relationships fall short of their potential. Suppliers must use five program components to choreograph partner engagement. This brief explains how to apply each of these components to engage large service provider partners.
Download this Research Brief to learn:
- 5 Pillars of partner engagement
- How to successfully engage with a large service provider partner
- How to identify the partner’s requirements and establish processes that enable the partnership to scale
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