A seamless integration of marketing tools into the partner environment provides partners with access to powerful channel marketing tools that support
- Personalized asset generation
- Lead generation
- Content syndication
- Better local marketing through automation
- Social media automation
- Localized marketing campaigns
- 360-degree lead insight
On the sales front, vendor can enable their partners better through
- Playbooks
- Guided solution selling tools
- Sales asset management
- E-contract signing modules
- CRM-sales tools integration
- Plug-ins
- Collaboration rooms for sales knowledge sharing
Vendors can help partners drive revenue from existing customers by enabling local marketing
Vendors can enable partners to drive revenue from existing customers by enabling local marketing that offers cross-selling and up-selling support. An integrated setup allows vendors to unify data from various sources such as the POS, vendor/partner websites and Salesforce PRM to trigger event-based cross-selling/up-selling campaigns on behalf of partners helping them capitalize on the existing client base.
Vendors can use automated content co-branding to enable partners with white-labeled, ready-to-use, assets
By providing partners with co-branded, personalized assets, vendors can help partners build their brand in the local market, and that the same time, ensure the corporate messaging stays intact.
Easy content syndication to help partners market and sell better at local levels
Using content syndication tools, vendors can create and run national digital advertising campaigns on behalf of partners, where the campaign leads are sent directly to the channel partners. The result is a centrally managed ad campaign that directs prospects to the channel partners for purchase or follow-up, while also giving one voice to the brand, as there is consistency in messaging at both the corporate and channel levels.
At the end of the day, it all boils down to whether you are making it easier for your partners to sell your products and services. They naturally gravitate towards vendors who understand this and make it easier for them to sell. One of the most effective ways to boost partner interaction, adoption and engagement with a brand is to make your brand the easiest to sell. In a multi-vendor environment, this is the key differentiator when it comes to determining channel success.
Interested in learning more?
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