Hello Folks! Happy Thanksgiving from all of us at Mindmatrix! In spirit of the holidays, this blog post discusses 7 things you can do that your channel partners will feel thankful for.
#1 Provide your channel partners with local marketing automation tools
One of the biggest challenges faced by channel partners is establishing its local brand. Local marketing automation helps your channel partners build their brand at the local level by adding a local touch to corporate marketing campaigns. When you provide your channel partners with local marketing automation tools, they get to leverage your marketing and sales materials and at the same time build their brand in the market they sell.
#2 Show your channel partners what their leads are upto
In the modern journey, channel partners don’t come into the picture until the buyers are 70% through the sales process. Provide your channel partners with tools that offer them a 360-degree view of their leads. This will help them understand what their prospects are up to, what they are really looking for and will help them make an impact faster.
#3 Ready-to-use marketing campaigns
Your channel partners are too busy running their own business and trying to generate revenue that, they miss out on some great marketing opportunities. Why not offer your channel partners tools that automate marketing tasks for them. That way, the marketing activities happen regularly in the background, even as your channel partners are busy trying to make a sale.
#4 Social media automation
Social media is a great avenue for your channel partners to make an impact to put your brand out there at the local level reap great benefits. Give your channel partners social media automation tools that can help them market your products, services, and their own brand effectively on social media and also keep your messaging intact.
#5 Personalized assets
Tools that let your channel partners create personalized marketing and sales assets are priceless! Offer your channel partners the flexibility to customize corporate marketing and sales materials to suit the local market and also to reflect their brand, which will make their customers feel more connected with them offering.
#6 Lead generation tools
Channel partners are often too busy working in their business to work on growing it or to follow-through on a solid lead generation plan. Plus, they sell products from multiple vendors and naturally tend to push those products that sell faster. You can help your channel partners by offering them lead generation tools and by generating leads for them. Some examples of lead gen tools include personalized landing pages, outbound email campaigns, lead gen content, etc.
#7 Marketing Concierge
Finally, the biggest piece! Offering Channel Marketing Concierge Services means a lot to your channel partners as it helps them market and sell your products and services better. This creates a win-win relationship between you and your partners. Vendors who offer timely sales and marketing support and whose products and services are the easiest to sell ultimately become a channel partner favorite.
One of the ways to strengthen your relationship with your channel partners is too make it easier for them to sell your products and services. Provide them with all the support you can, to help them sell and see how they thank you for it by boosting your sales revenues and customer base.
