Managing channel marketing funds effectively has always been a challenge. From selecting the right tactics to aligning campaigns with partner goals and tracking ROI, there’s often too much complexity and too little clarity.
That’s why Mindmatrix and INFUSE have partnered to deliver a fully integrated, ROI-driven channel demand generation solution. This joint offering helps vendors and partners maximize MDF (Market Development Fund) ROI, drive qualified pipeline, and ensure seamless execution of co-branded campaigns, all from within the Mindmatrix platform.
Why INFUSE + Mindmatrix?
Together, INFUSE and Mindmatrix offer a one-stop shop for channel demand generation, helping vendors and partners:
- Activate pre-approved demand gen campaigns
- Use MDF more effectively with full ROI tracking
- Align messaging through co-branded content and campaigns
- Deliver qualified leads straight into the partner sales workflow
This integration connects INFUSE’s performance-based demand generation with the Mindmatrix channel marketing automation platform, giving you full control over the buyer journey from brand to demand.
Key Benefits of the Mindmatrix + INFUSE Solution
✅ Smarter MDF Utilization
Channel partners can use MDF to run demand generation programs from a vendor-approved services catalog, thereby ensuring funds are spent strategically and effectively.
✅ Seamless Lead Flow
Leads generated by INFUSE campaigns are automatically sent to the Mindmatrix PRM and Channel Marketing platform, where partners can follow up using tailored nurture workflows and manage across the pipeline stages. No leads get lost. No follow-up is missed.
✅ AI-powered Co-Branded Campaign Execution
Enable partners to launch AI-powered custom co-branded marketing campaigns aligned with your ICP (ideal customer profile). These campaigns can be built and deployed directly in Mindmatrix, streamlining execution and brand alignment.
✅ End-to-End Campaign Visibility
From content creation to display advertising and lead conversion, the joint solution enables full visibility into how MDF is being used and what outcomes it’s delivering.
✅ Campaign-in-a-Box for Scale
List INFUSE campaign-in-a-box offerings directly inside the Mindmatrix channel marketing platform, making it easy for partners to select, customize, and launch pre-approved campaigns with minimal lift.
What This Means for Channel Marketing Leaders
The Mindmatrix + INFUSE solution is built for channel-driven B2B organizations that need to:
- Drive qualified leads through partner channels
- Ensure MDF is spent on high-impact activities
- Align marketing and sales workflows between vendor and partner
- Scale co-branded campaigns without losing consistency
- Measure and improve ROI on every channel program
From Brand to Demand, Faster
Whether you’re a channel marketing leader, a partner account manager, or a revenue operations professional, this integration gives you the tools to convert MDF dollars into pipeline, without manual intervention or guesswork.
Start Driving Better Results with the INFUSE + Mindmatrix Integration
Contact us to schedule a demo or explore our campaign catalog inside the Mindmatrix platform.
ABOUT INFUSE
At the heart of INFUSE is a demand engine powered by data: first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights. This AI-driven demand engine ensures precision targeting across in-market buyer and account profiles to drive qualified interest. Omnichannel outreach and INFUSE-exclusive marketing programs identify and engage prospective buying groups throughout their journey. To optimize your investment and deliver on your lead-to-revenue performance goals, INFUSE demand generation tools and professionals are available in over 75 countries across all time zones. We proudly work with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
ABOUT MINDMATRIX
Mindmatrix Bridge 5.0 is more than a partner relationship management (PRM) or channel marketing (TCMA) platform. It’s a Partner Ecosystem Orchestration Platform that draws on over 25 years of experience in direct and channel sales, partner marketing, and channel operations. This SaaS platform enables your internal partnership teams, external partners, influencers, alliances, and other relevant stakeholders to work together and communicate effectively throughout the sales ecosystem, from lead generation and deal registration to qualification, nurturing, and closing co-sell, referral, and partner-led deals. What sets Mindmatrix apart from other platforms is its flexibility, customization, and end-to-end capabilities.
