Leading sales and channel enablement company, Mindmatrix, announced a growth of over 100% in the year ending December, 2018. In the past year, Mindmatrix acquired almost a 150 new clients, added over 15 new features to its sales enablement software, introduced a new service line for its MSP customer segment and expanded its office space significantly. By the end of 2018, Mindmatrix emerged as the ONLY solution to allow customers to manage all of their sales channels (direct and indirect) from one, single platform.
One of Mindmatrix’s key enhancements in 2018 includes Salesforce Community Add-ons that enable customers already using Salesforce Community Cloud (PRM) to leverage it better with Mindmatrix’s 20+ Channel Sales and Marketing Enablement functions. The Salesforce Community Add-ons allow Mindmatrix users to access powerful channel and sales enablement tools such as playbooks, training and certification, asset management, lead, sales and partner reporting and much more, right from their existing Salesforce Community Portal.
Mindmatrix was declared a ‘Rising Star’ by Destination CRM in The 2018 Market Awards. Mindmatrix shared the prestigious title with other industry leaders including LinkedIn, Urban Airship, and Freshworks. Mindmatrix was chosen for the consistent and innovative updates that it made to its channel and sales enablement platform in 2018. Mindmatrix was also mentioned in the world’s leading research and advisory firm, Gartner Research’s February 2018 research, titled, “Gartner: Market Guide for Partner Relationship Management Applications,” Ilona Hansen, Guneet Bharaj, 14 February 2018″. (Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.)
Mindmatrix also launched a new service line, Mindmatrix content packages, to help its core customer group, MSPs/IT service providers, effectively meet their marketing and sales content needs. This new service line was in addition to the content already provided as part of the existing and popular MSP Advantage Program. Mindmatrix’s other innovations in the year included the Leaderboard feature, e-contract signing, Google Calendar integration and voice integration.
Harbinder Khera, CEO, Mindmatrix says, “2018 was a great year for us. It was a defining year for us in the sense that the market truly took note of us. We were recognized for what we are–a leading channel and sales enablement company. We also completed 20 years in business, which means a lot because it shows how Mindmatrix has been rock steady through challenging times, changing market requirements, recession, etc,. Today, we are the only company in the market to offer both, channel and sales enablement on a single platform. The future of sales and marketing enablement lies in bringing the different sales channels (direct and indirect) together to truly enable an organization.”
