Know which asset to use at what time with Mindmatrix’s asset recommendation feature
Salespeople and channel partners spend a lot of time looking for the right assets to share with prospects when instead, they should be selling. And what’s worse, in the end, it is difficult to say whether the right asset was located and shared with the prospects and whether it was effective.
Mindmatrix makes this process easy and more efficient through its asset recommendation engine. Mindmatrix’s asset recommendation engine suggests the correct asset—the one that is most relevant and thus most likely to be effective, based on various factors. These factors include the position of the buyer in the sales cycle, buyer behavior, buyer attributes and the opportunity.
Plus, corporate marketing can create sales playbooks that map the sales and marketing assets to relevant stages of the buyer’s journey, thus providing sales teams and channel partners with the right assets to be used at each stage of the sales cycle. Powerful user-based reporting and analytics give corporate marketing the ability to track user adherence to guidance and correlate adherence to performance.
Corporate marketing can also tag content based on personas, language, solutions, etc. The content is delivered to the sellers through our AI-based asset recommendation engine which takes into consideration overall asset usage, rating/feedback, relevancy effectiveness of content, context (opportunity attributes), & user/prospect personas. The application is able to auto-detect any content based on attributes and file types/formats.
So, whether it is for the cold call or the introductory email, your channel partners and salespeople deliver the specific asset that targets each prospect where they are.
Please visit www.mindmatrix.net to learn more.
