In our blog last week, we identified the first of the four phases for fast-tracking demand in B2B channels. The second phase is ‘Marketing Enablement’, which we will be discussing in our post this week.
Marketing Enablement phase involves providing partners with the enablement required for demand generation program success. The enablement phase covers 3 key areas-
- Marketing fundamentals
- Play execution
- Certification programs
Let’s take a look at each of these elements in-depth, in this video.
