Category: AI in channel
Partner-led sales models depend on a delicate dynamic: trust between vendors and channel partners,…
Partner Relationship Management (PRM) software forms the operational backbone for companies scaling revenue through…
Every successful partner program relies on more than strong relationships it depends on measurable…
Manufacturers and enterprise technology vendors frequently misdiagnose why their indirect sales networks fail to…
For over two decades, the Partner Relationship Management (PRM) portal has been the universal…
Managing an indirect sales channel through manual processes is no longer just inefficient it…
Indirect sales channels drive a massive 70% of global enterprise spending. In fact, according…
Partner onboarding has become a key driver of channel growth and ecosystem success. Organizations…
The traditional “Partner Portal” model has become increasingly ineffective. For years, the industry standard…
Walking onto the stage at PartnerTechX 2026 to accept the AI Pioneer Award was…
The Rise of the Channel Operating System: Why “Management” Is Dead and “Orchestration” Is the Future
For decades, organizations relied on partner relationship management (PRM) systems and traditional channel frameworks…
Partner Relationship Management (PRM) has historically served as a system for organizing partner programs,…