Mindmatrix has formed a strategic partnership with e2open, the connected supply chain SaaS platform with the largest multi-enterprise network, to provide high-tech, industrial, and automotive companies with a platform to manage their channel operations, enabling customers to drive growth through every channel touchpoint. The joint offering caters to both hardware and software companies, supporting traditional distribution, modern solution selling, and co-building initiatives.
Leveraging e2open’s expertise in channel data management (CDM), market development funds (MDF), incentive & rebates management, and supply chain solutions, along with with Mindmatrix’s next-gen Partner Relationship Management (PRM) and Channel Marketing software, Bridge, provides vendors and all partner types—including traditional channels, alliances, independent software vendors (ISVs), and influencers—a unique blend of the tools they need to drive growth through every channel touchpoint.
Key benefits for customers:
- Channel Transformation: This partnership provides a joint solution that covers sales, marketing, and supply chain operations, enabling vendors and partners to optimize performance across all aspects of the channel.
- Enhanced Data Integration: By removing data silos, the joint solution creates greater visibility across the value chain, improving efficiency and decision-making for end clients.
- Unique Value: The collaboration caters to both hardware and software companies, supporting traditional distribution, modern solution selling, and co-building initiatives.
By harnessing the combined power of solutions focused on both traditional and modern channels, channel leaders can unlock new efficiencies, drive innovation, and build a more agile and responsive partner ecosystem that meets the evolving needs of their customers. Chief partner officers (CPOs) and channel chiefs of high-tech, automotive, and industrial brands can streamline their channel operations and amplify partner engagement. This strategic partnership highlights the commitment of both companies to providing innovative solutions that meet the evolving needs of the channel ecosystem, helping customers achieve unprecedented growth and efficiency across their direct and indirect channel operations.
“Forming a strategic partnership with e2open allows us to offer a truly comprehensive channel transformation solution for our customers,” said Harbinder Khera, CEO, Mindmatrix. “By combining our advanced PRM and channel marketing software, Bridge, with e2open’s robust CDM, MDF, incentive management, and supply chain solutions, we can help our customers achieve unprecedented growth and efficiency across their entire direct and indirect channel operations.”
“Our partnership with Mindmatrix provides a solution that enables seamless collaboration among diverse partner types and across various business functions ensuring that all partners can operate efficiently and effectively”, said Cassie Fuhr, AVP of Channel Solutions Consulting, e2open. “By leveraging the strengths of both traditional and modern partners, we can create a more resilient and versatile network that meets the diverse demands of the market.”
About e2open
The e2open supply chain platform is helping the world’s largest companies transform the way they make, move, and sell goods and services through the partner ecosystem. Today’s supply chains are more complex, more expansive, and more reliant on external partners than ever before. With so many touch points, it is critical to have an integrated, singular platform to help you manage your extended value chain end-to-end and respond rapidly to challenges in real time.
About Mindmatrix
Mindmatrix Bridge 5.0 is more than a partner relationship management (PRM) or channel marketing (TCMA) platform. It’s a Partner Ecosystem Orchestration Platform that draws on over 25 years of experience in direct and channel sales, partner marketing, and channel operations. This SaaS platform enables your internal partnership teams, external partners, influencers, alliances, and other relevant stakeholders to work together and communicate effectively throughout the sales ecosystem, from lead generation and deal registration to qualification, nurturing, and closing co-sell, referral, and partner-led deals. What sets Mindmatrix apart from other platforms is its flexibility, customization, and end-to-end capabilities
