Next-gen PRM software, Mindmatrix Bridge integrates with Hubspot CRM

This integration helps Maximize the power of HubSpot customer relationship management (CRM) using Mindmatrix’s comprehensive next-gen PRM software. 

June 27,2024:  Pittsburgh, PA- Mindmatrix announces the integration of its next-generation Partner Relationship Management (PRM) software with HubSpot. This integration allows all HubSpot users to seamlessly incorporate lead and partner data and drive better communication and support within their partner ecosystem.

By integrating Mindmatrix’s advanced PRM software with HubSpot, vendors can start tracking partners’ key performance indicators (KPIs) such as deal registration, email campaigns, asset scoring, key business activities, and customer interactions/touchpoints. This integration is available at no additional cost for existing HubSpot users who purchase Mindmatrix licenses.

For those who are not yet HubSpot customers but are interested in leveraging this opportunity to streamline their partner operations, Mindmatrix invites them to book a free demo to experience the value of this powerful integration firsthand.

Key Benefits of Mindmatrix’s PRM Tool Integration with HubSpot:

Create an Impeccable Partner Experience (PX): According to Accenture, 77% of partners now have more vendor options than they did three years ago. Mindmatrix addresses this by providing self-serve onboarding, training & certification processes, rule-based partner communication, automated drip campaigns, and playbooks. This robust solution not only automates partner operations but also gives businesses a competitive advantage, enhancing their ability to attract ideal partners.

Increase Partnership Team Productivity and Partner Engagement: Mindmatrix maximizes partner engagement and boosts employee productivity through strong workflow automation features. By expediting crucial processes such as deal registration, co-branded asset creation, and partner marketing campaigns, internal teams can focus on strategic projects instead of routine operational tasks.

Maximize Partner-Driven Revenue and Reduce Costs: With innovative lead nurturing automation, account mapping, and comprehensive partner marketing solutions, Mindmatrix helps businesses improve their win-rate and reduce both personnel and process costs. The integration with HubSpot accelerates these operations, further enhancing efficiency.

Better Control and Visibility of Partner Success KPIs: Mindmatrix offers user-friendly reporting features to track and measure partner-driven KPIs. Customized reporting dashboards based on personas allow stakeholders to concentrate on their top priorities, providing seamless data integration between Mindmatrix and HubSpot CRM.

Technical Integration Features:

CRM Contact Card: Mindmatrix automatically integrates contacts, companies, deals, opportunities, users, and organization fields with HubSpot CRM. This seamless data exchange enhances the efficiency of managing CRM for vendors.

Bridge Feed: HubSpot users can view partner activity within the Mindmatrix platform through the Bridge feed widget, providing valuable insights into partner engagement.

Bridge Playbook: HubSpot CRM users can access Mindmatrix playbooks, enabling effective digital selling and partner enablement.

Bridge Assets: HubSpot CRM users can push assets to the Mindmatrix platform, where partners can access them for prospect engagement. Detailed reporting functionalities such as asset scoring and utilization help optimize content strategy.

About Mindmatrix


Mindmatrix Bridge 5.0 is more than a partner relationship management (PRM) or channel marketing (TCMA) platform. It’s a Partner Ecosystem Orchestration Platform that draws on over 25 years of experience in direct and channel sales, partner marketing, and channel operations. This SaaS platform enables your internal partnership teams, external partners, influencers, alliances, and other relevant stakeholders to work together and communicate effectively throughout the sales ecosystem, from lead generation and deal registration to qualification, nurturing, and closing co-sell, referral, and partner-led deals.


What sets Mindmatrix apart from other platforms is its flexibility, customization, and end-to-end capabilities. You can get a free POC that is fully integrated and tailored to your specific needs, so you can see the benefits of Mindmatrix before making a decision on your channel enablement platform. Your company can benefit from a single platform that automates your channel operations, partner sales, and channel marketing and adapts to your business size and goals. You can have unlimited partners and users, free unlimited support with no hidden fees, and scalability for future growth.
Mindmatrix Bridge 5.0 is not just a platform; it’s a partner in your success. It empowers you to collaborate and grow with your entire sales ecosystem. Discover the potential of Mindmatrix today.

Contact Information:

For a quick demo of the Mindmatrix and HubSpot integration, or for more details, please visit the HubSpot marketplace Link to – https://ecosystem.hubspot.com/marketplace/apps/sales/partner-relationship-management/bridge-5-0-powered-by-mindmatrix)


(Learn more about Mindmatrix)

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