Mindmatrix has launched its next-gen partner relationship management tool aka PRM on HubSpot’s marketplace, enabling all HubSpot customers to seamlessly integrate partner’s data and foster better communication and support within their partner ecosystem. By integrating Mindmatrix’s next-gen PRM solution with HubSpot, vendors can start tracking the partner’s KPIs such as deal registration, email campaigns, asset scoring, key business activities, and their customer interactions/touchpoints. Mindmatrix’s integration with HubSpot CRM is free of cost for HubSpot existing customers when the customer purchases Mindmatrix’s licenses. If you are not a HubSpot customer but wondering how you could leverage this opportunity to streamline your partner lifecycle management, we encourage you to book a free demo today to see the value of this integration.
With Mindmatrix’s partner relationship management (PRM) tool on HubSpot’s marketplace, you can seamlessly create a private sales ecosystem where your direct and indirect channel data converge together to create a single pane of glass for you to access valuable information, thereby removing data silos and enabling you to make informed decisions and drive the success of your partner ecosystem.
So, whether you are an existing HubSpot customer or considering becoming one, integrating Mindmatrix’s next-gen PRM solutions with HubSpot can provide you with the tools and insights you need to effectively manage and grow your partner ecosystem. Don’t miss out on this opportunity to streamline your partner relationship management processes and unlock the full potential of your channel partnerships.
Bridge 5.0-By Mindmatrix + HubSpot Integration Overview
Embrace Mindmatrix to reach new heights of channel success; it’s the only platform that can truly change the way you interact with your direct and indirect channels. The next-generation PRM system from Mindmatrix offers ecosystem orchestration capabilities that are unmatched by conventional methods. It is the only platform that, by integrating and facilitating both direct and indirect channels in a cohesive way, can actually empower your business and amplify your HubSpot CRM. While enhancing customer support, automating data entry for internal teams, and creating an easy to use software for your channel, Mindmatrix integration with HubSpot can help you to:
Create an impeccable partner experience (PX) from the outset
77% of partners have more vendor options now than they did three years ago, according to Accenture. Case in point, creating a seamless and engaging partner experience (PX) becomes imperative for channel growth. With self-serve onboarding, training & certification processes, rule based partner communication, automated drip campaigns, and playbooks, Mindmatrix provides a robust solution that not only automates your partner operation processes but also gives you a competitive advantage, improving your chances of luring in the ideal partners for your company. With integration with HubSpot, you can seamlessly exchange data in a bi-directional fashion.
Increase partnership team productivity and partner engagement
Mindmatrix is the ultimate solution to maximize partner engagement and boost employee productivity. With Mindmatrix’s strong workflow automation features, you can gain partner mindshare by expediting crucial procedures such as deal registration, creating co-branded assets, and running partner marketing campaigns. This increases employee productivity and partner engagement. With Mindmatrix, your internal teams can concentrate their efforts and resources on more strategic projects rather than being bogged down by routine operational tasks.
Maximize partner-driven revenue and reduce people & process cost
With its innovative lead nurturing automation, account mapping, and to/with/through/for partner marketing solutions, Mindmatrix helps you maximize partner-driven revenue by helping you improve your win-rate. Giving your internal teams the self-serve capability to automate the aforementioned processes, however, allows you to cut both your personnel and your processes. You can further control and automate these operations at a much faster pace with our most recent bridge AI solution.
Better control and visibility of your channel success KPIs
With Mindmatrix, you can measure and track your partner-driven KPIs with ease thanks to its user-friendly reporting features. You may monitor and evaluate important data with partner reporting, including asset utilization rate, certification progress, deal registration, partner marketing campaign reports, and requests for co-sells or co-marketings. Mindmatrix offers customized reporting dashboards based on personas, enabling all stakeholders to concentrate on their top priorities. If you use HubSpot as a single source of truth, this integration lets you bring key data points from the Mindmatrix platform to HubSpot CRM seamlessly.
Mindmatrix + HubSpot technical integration features
With Mindmatrix integration, HubSpot customers can seamlessly exchange data from the Mindmatrix platform, including contacts, deals, opportunities, playbooks, and assets. Since Mindmatrix is a single source of truth for partners, HubSpot becomes a single source of truth for vendors with data interoperability between Mindmatrix and HubSpot, removing data silos for vendors and making vendors’ channel teams efficient in managing their CRM. There are three main areas of this integration that HubSpot customers can start leveraging Mindmatrix on, as follows:
CRM Contact Card:
Mindmatrix seamlessly and automatically integrates contacts, companies, deals, opportunities, users, and organizations fields with HubSpot CRM when users perform these activities within the Mindmatrix portal. The Bridge feed (mentioned below) will be shown within HubSpot for users to select the Mindmatrix features. The shared data between Mindmatrix and HubSpot can also be seen below:
Bridge Feed:
HubSpot users can also see the activity of their partners logging in to the Mindmatrix platform with the help of the Bridge feed widget on the HubSpot platform. It’s a great way of seeing how your partners are engaging with your brand.
Bridge Playbook:
Users of HubSpot CRM can seamlessly access the playbooks that are available within the Mindmatrix platform. If you want to learn how playbooks can be effective in enabling digital selling, please refer to this article.
Bridge Assets:
Users of HubSpot CRM can push out assets to the Mindmatrix platform, where partners can access these assets to engage their prospects. Mindmatrix provides in-depth reporting functionalities such as asset scoring, asset utilization, the number of downloads, and user feedback, enabling vendors to optimize their content strategy. These assets can be considered to run to, through, with, and for partner marketing and can be personalized with co-branded functionality. If you want to learn the nuances of partner marketing, you may want to get certified with Mindmatrix partner marketing university certification.
Please contact us for a quick demo of Mindmatrix and HubSpot integration or visit the HubSpot marketplace for more details.
