Driving successful initiatives in any sales organization begins with first- line manager. The performance of sales reps is directly tied to the ability of these managers to play multiple roles effectively. This brief explores the importance of first-line managers in executing sales initiatives and the roles they must play in today’s b-to-b environment.
Download this Research Brief to learn:
- How focusing on the development of first-line managers to improve performance and productivity, and to develop your next generation of sales leaders
- How to focus on the development of first-line sales managers through a sales management process, specific training, focused recognition and a unique communication strategy
- To develop a specific set of communication tools to reinforce the sales strategy, share results, recognize performance and drive home key messages
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